Brand Requirements

This form is designed to help us better understand your vision, values, and specific requirements, so that we can create a tailored solution that aligns perfectly with your brand identity. Your input is invaluable, and we can't wait to embark on this creative journey together.

Let's dive in and bring your brand's aspirations to life!"

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Your details

Your name*

First Last

Business name*

Email*

Phone*

The Basics and Backstory

How would you describe your business and the products/services you offer?

In five words or less, summarise the feel of your business

What are the unique selling points, features and/or benefits of your products/service?

Is there a story behind how your brand came about? Do tell...

When people think of your brand, what words would you like them to attach to it?

Target audience, marketing and competitors

Who are you looking to target with your product/service?

Consider gender, age, location, income etc.

Who are your main competitors? How are you going to differentiate your offering from theirs?

Design elements

What words do you want used in your logo?

Do you have a tagline to accompany the logo?

Do you want to use existing brand colours or a particular range of colours, or are there any colours you don't want to use?

Inspiration

What logos do you like and why?

What brands do you look up to and why?

What colours or colour palettes do you like and why?

What three attributes would you like your target audience to think of when they look at your logo?

Examples: honesty, intelligence, humour, candidness, strength

Which of these words is a better fit for your brand? Traditional or modern? Casual or corporate? Luxury or cost-effective? Consumer or trade?

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