CASE STUDY

Committee for Wyndham

Bringing business, community, government and individuals together to enhance the economic and social well-being of the Wyndham community.

The Challenge

The Committee for Wyndham faced several challenges with their existing website, including outdated design, slow loading times, and poor navigation.

They sought a website revamp to address these issues and achieve specific objectives, such as attracting new members, increasing newsletter subscriptions, and encouraging event registrations.   Additionally, the website's limitations in hosting podcasts and events required users to be redirected to external platforms, creating a disjointed user experience.

280,000

Population

542 km2

Area

22,560

Businesses

86,640

Jobs

Services

UX/UI
WEBSITE DEVELOPMENT

The Objective

The goal of the project was to transform the Committee for Wyndham's website into a modern and user-friendly platform that effectively engaged visitors.

The website aimed to attract new members, facilitate newsletter subscriptions, streamline event registrations, and integrate podcasts and events on-site, eliminating the need for external redirects.

The Solution

To address the challenges faced by the Committee for Wyndham, a comprehensive website enhancement strategy was implemented, focusing on the following key aspects:

Modern Design and Improved Navigation: The website underwent a complete design overhaul to give it a contemporary and visually appealing look. User-friendly navigation structures and clear calls to action were implemented to enhance the overall user experience and make it easier for visitors to find the desired information.
Performance Optimisation: The website's loading speed and performance were optimised to ensure a seamless and efficient user experience. This included implementing caching techniques, optimising image sizes, and streamlining code to minimise loading times.
Membership and Subscription Features: Dedicated sections were created to promote membership benefits and encourage visitors to join the Committee for Wyndham. The website integrated user-friendly forms for newsletter subscriptions, making it convenient for users to stay updated with the latest news and updates.
Streamlined Event Registrations: The website incorporated a seamless event registration system, allowing users to browse and register for upcoming events directly on the website. This eliminated the need for external redirects, creating a more cohesive user experience.
On-Site Podcast and Event Hosting: The website was equipped with the necessary infrastructure to host podcasts and events directly on the site. This provided visitors with a unified experience, enabling them to access and engage with podcasts and event content without being redirected to external platforms.

LAUNCH WEBSITE

“The feedback on the new website has been positive and we know from the number of people enrolling that they’re finding it easy to use.”

Launch Digital came recommended to us by other Wyndham businesses.

Our website has brought us into a new era - people register for events directly on the website, our podcast episodes are showcased on the website and I’ve even started blogging.

The feedback on the new website has been positive and we know from the number of people enrolling that they’re finding it easy to use.

Barbara McLure
CEO
Committee for Wyndham

The Results

The enhancements made to the Committee for Wyndham's website yielded significant improvements in user experience and engagement, supporting their objectives:

Enhanced User Experience: The revamped website provided a modern design, improved navigation, and faster loading times, resulting in a more enjoyable and seamless user experience. Visitors found it easier to navigate the site, locate relevant information, and engage with the Committee for Wyndham.
Increased Member Engagement: The dedicated membership sections and streamlined subscription features contributed to an increase in new members joining the Committee for Wyndham. Visitors were enticed by the membership benefits and found the subscription process straightforward and convenient.
Streamlined Event Registrations: The integrated event registration system eliminated the need for external redirects, simplifying the registration process for visitors. This led to higher event participation rates and improved engagement with the Committee for Wyndham's events.
Unified Podcast and Event Experience: By hosting podcasts and events on-site, the website provided visitors with a seamless experience, enabling them to consume content without leaving the platform. This contributed to increased engagement and encouraged visitors to explore additional podcast episodes and upcoming events.