CASE STUDY
FingerTec Australia
Enjoy ultimate peace of mind with biometric time & attendance and door access security solutions designed with your needs in mind.
The Challenge
FingerTec Australia needed a stronger online presence to generate qualified leads and showcase their products and expertise.
Their existing site did not clearly communicate product value, lacked streamlined product discovery, and made it difficult for potential customers to find local partners or request quotes.
Services
SEO
UX/UI
WEBSITE DEVELOPMENT
The Objective
The objective of the project was to redesign FingerTec Australia’s website to strengthen its online presence, generate qualified leads, and effectively showcase its biometric time-and-attendance and access control solutions. The goal was to simplify product discovery, improve quote and partner enquiry processes, and enhance overall user experience.
The aim was to increase conversions, boost brand credibility, and provide a flexible, easy-to-manage platform that supports ongoing marketing and content updates.
The Solution
To help overcome the challenges faced by FingerTec Australia, a comprehensive website redesign strategy was implemented, focusing on the following key elements:
- Strategy & discovery: Conducted stakeholder interviews and competitor analysis to clarify priority audiences, key messages, and conversion goals.
- Information architecture & UX: Reworked navigation and product taxonomy so visitors could quickly find devices, software, and support resources. Built clear user journeys for buyers, resellers, and installers.
- Visual design: Updated layouts and product pages to highlight device features, use cases, and benefits. Created clear call-to-action elements for demos, quotes, and partner inquiries.
- Content optimisation: Rewrote product descriptions, simplified technical explanations, and added value-focused copy that matched buyer intent. Improved headings and metadata to support SEO.
- Lead-generation & trust signals: Implemented streamlined enquiry forms, partner locator functionality, and prominent testimonials/spec sheets to reduce friction and build credibility.
- Responsive development: Delivered a fast, mobile-first site with easy content management so FingerTec Australia could update products, promotions, and support resources without developer help.
The Results
- 586% increase in product enquiries.
- Improved product discoverability and clearer conversion paths for demo requests, quotes, and partner enquiries.
- Enhanced credibility with better product pages, datasheets, and customer proof points.
- A flexible, easy-to-manage website that supports ongoing content updates and marketing activities.
The Client Impact
The new site makes it easier for businesses and resellers to evaluate FingerTec’s biometric solutions, request quotes, and find local partners, helping FingerTec Australia convert more qualified leads and better support their regional customers.
LAUNCH DIGITAL’S COLLECTION
More Work
Ready to Stop Fighting Your Brain and Start Growing Your Business?
Get your free ADHD-Friendly Visibility Audit and discover:
- Where you're already showing up (and where you're invisible)
- The 3 biggest visibility gaps costing you customers
- Your custom roadmap to being found everywhere
- How to turn your scattered thoughts into marketing gold
No 47-question forms. No overwhelming strategy sessions. Just a real conversation about your business and brain.