Answer Engine Optimisation gets your brand cited by ChatGPT, Google AI Overviews, Perplexity and Gemini. We structure your content so AI systems can find it, trust it, and quote it.
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Every campaign covers all four pillars of Answer Engine Optimisation. Nothing is an optional extra, this is what it takes to get cited by AI.
We make sure AI crawlers like GPTBot, PerplexityBot and Google-Extended can actually access, parse and index your site.
We structure content to directly answer the questions your customers ask AI assistants, in the clear, quotable format models prefer.
We build your brand as a recognised entity across the web so AI models trust you as a reliable source worth citing.
One-page monthly summaries tracking where and how often your brand is cited across ChatGPT, AI Overviews, Perplexity and Gemini.
Answer Engine Optimisation is new, and a lot of agencies are just relabelling old SEO. Here's what we actually do differently.
| Feature | Launch Digital | Typical Agency |
|---|---|---|
| What "AEO / GEO" means | ✓ Structured content, schema, entities | ✗ Same SEO, new label |
| AI platform tracking | ✓ ChatGPT, AI Overviews, Perplexity, Gemini | ✗ Google rankings only |
| Monthly reporting | ✓ One clear page | ✗ 30-page PDF |
| Contract length | ✓ Month-to-month | ✗ 12-month lock-in |
| Communication | ✓ Proactive check-ins | ✗ Chase them for updates |
| ADHD-friendly processes | ✓ Designed for it | ✗ Not considered |
| Jargon-free updates | ✓ Always | ✗ Rarely |
AEO: Answer Engine Optimisation
Optimising content so it gets pulled directly as the answer by things like Google's featured snippets, voice assistants (Siri, Alexa), and AI-powered search summaries. The goal is to have your content selected as the concise, authoritative answer to a specific question, often meaning the user never even clicks through to your site.
GEO: Generative Engine Optimisation
Optimising content so it gets referenced, cited, or surfaced by generative AI tools like ChatGPT, Claude, Perplexity, and Google's AI Overviews when they synthesise an answer. Instead of ranking for a search results page, you're trying to become one of the sources an AI model draws on and mentions when generating its response.
How they overlap and differ:
Traditional SEO optimises for ranking on a search results page. The unit of success is: does your page show up high on Google, and does the person click through to your site. It relies heavily on:
AEO/GEO optimise for being the answer itself, inside an AI or answer-engine response, not for getting someone to click through to a webpage. Key differences:
| SEO | AEO/GEO | |
|---|---|---|
| Success metric | Ranking position, click-through traffic | Being cited, quoted, or synthesised into an AI answer |
| User behaviour | User clicks a link, visits a site | User often gets the full answer without visiting anything |
| Content structure | Optimised for scannability and keyword density | Optimised for extractability: clear, self-contained, factual chunks an AI can lift or paraphrase |
| Authority signals | Backlinks, domain age, PageRank-style signals | Being mentioned or cited elsewhere on the web, consistency of facts across sources, structured data (schema) |
| Content format | Long-form pages that rank | Direct Q&A, definitions, comparison tables, statistics; bite-sized and unambiguous |
| Feedback loop | Analytics; you can see rankings and traffic | Opaque; no analytics dashboard tells you "ChatGPT cited you 40 times this month" |