Communicate purpose and impact
Give every visitor a clear view of the organisation’s purpose and the difference its work creates.
Case Study
The Fair Co.
Bringing purpose and possibility together.
The Fair Co. (formerly Jobsbank) exists to solve a problem that goes far beyond recruitment.
Their mission is to help organisations create fairer, more inclusive workplaces while connecting people facing barriers to employment with meaningful opportunities.
As the organisation grew, so did its impact. Their website needed to grow with them.
The challenge was clarity.
The Fair Co. needed to turn a complex organisation with multiple audiences into a clear, engaging experience that inspired action.
The Challenge
Making an important mission easier to understand.
The Fair Co. works across employers, government, community organisations and job seekers. Each audience arrives with different needs, questions and pathways.
The existing website no longer reflected the organisation’s growth or the breadth of its work. Visitors struggled to understand everything The Fair Co. offered, how its programmes connected and where to go next.
The website needed to:
Simplify services and programmes
Turn a broad set of services and programmes into clear paths people can follow.
Create audience pathways
Give employers, partners, government and job seekers a clear place to begin.
Share stories of impact
Use real outcomes, resources and community stories to build understanding and trust.
The site also needed a flexible content management system that could support new programmes, partnerships and resources as The Fair Co. continued to grow. The work centred on making the mission easier to understand.
Our Approach
We designed clarity around every audience.
Every decision was guided by one question:
“How do we help every visitor immediately understand where they belong?”
Audience-led architecture
Reworked the website structure around the needs of each audience rather than the organisation’s internal structure.
Clear information paths
Turned complex information into straightforward routes that help visitors find the right service, programme or resource.
Engaging landing pages
Created focused pages that explain programmes, partnerships and services without overwhelming visitors.
Impact-led content
Built flexible areas for success stories, industry insights and community outcomes.
Ready for future content
Set up a content management system that can support new initiatives, partnerships and resources.
Responsive and accessible
Delivered a website that works across screens and reflects the professionalism and purpose of the organisation.
The result was a digital platform that made The Fair Co.’s mission easier to understand, easier to navigate and easier to support.
The Fair Co. website, built for every screen.
The Outcome
A platform that brought purpose, people and opportunity together.
The new website became a clear, approachable digital experience for a complex organisation. Visitors can see where they fit, understand how The Fair Co. can help and find a clear next step.
Clear journeys
Audience paths for employers, partners, government and job seekers.
Impact in view
Stories, resources and outcomes that make the work easier to understand.
Ready to grow
A content platform prepared for new programmes and partnerships.
- A modern digital presence that reflects leadership in inclusive employment and social procurement.
- Clear customer journeys tailored to employers, partners, government and job seekers.
- Simpler navigation that makes information easier to find and understand.
- A flexible website platform for programmes, partnerships, resources and future initiatives.
- A stronger way to communicate impact through stories, resources and community outcomes.
Visitors no longer have to work out where they fit. The website guides them there.
“The advice along the way was expert, the work was thorough, and the team never made us feel as though any of our requests or timelines were too difficult.”
Our experience with the team at Launch Digital was overwhelmingly positive, right from our initial meeting and scoping with Tina, through to testing and tweaking the final product with the developers.
The advice along the way was expert, the work was thorough, and the team never made us feel as though any of our requests or timelines were too difficult.
Launch Digital is a bit of a digital dream team, I’d highly recommend them.
Leigh Jones
Manager, Digital & Innovation
The Fair Co.
The Bigger Lesson
Purpose needs a clear digital expression.
Meaningful organisations earn more engagement when people can quickly see who they help, how they help and where they fit.
A strategically designed website creates that clarity. It turns complex information into confidence, helps each visitor recognise their place in the story and gives them a clear path to become part of it.
That is what we created for The Fair Co. A platform that makes its mission easier to experience.