Case Study
The Fair Co.
Bringing purpose and possibility together.
The Fair Co. (formerly Jobsbank) exists to solve a problem that goes far beyond recruitment.
Their mission is to help organisations create fairer, more inclusive workplaces while connecting people facing barriers to employment with meaningful opportunities.
As the organisation grew, so did its impact. Their website needed to grow with them.
The challenge wasn’t simply creating a modern digital presence. It was transforming a complex organisation with multiple audiences into a clear, engaging experience that inspired action.
Their mission is to help organisations create fairer, more inclusive workplaces while connecting people facing barriers to employment with meaningful opportunities.
As the organisation grew, so did its impact. Their website needed to grow with them.
The challenge wasn’t simply creating a modern digital presence. It was transforming a complex organisation with multiple audiences into a clear, engaging experience that inspired action.
The Challenge
The Fair Co. works across employers, government, community organisations and job seekers. Each audience arrives with different needs, different questions and different pathways.
Their existing website no longer reflected the evolution of the organisation or the breadth of its work. Visitors struggled to understand everything The Fair Co. offered, how their programs connected, and where they needed to go next.
The website needed to:
This wasn’t simply about organising content. It was about making an important mission easier to understand.
Their existing website no longer reflected the evolution of the organisation or the breadth of its work. Visitors struggled to understand everything The Fair Co. offered, how their programs connected, and where they needed to go next.
The website needed to:
- Clearly communicate the organisation’s purpose and impact.
- Simplify multiple services and programs into an intuitive user experience.
- Create dedicated pathways for employers, partners and job seekers.
- Showcase stories of impact that demonstrated real outcomes.
- Provide a flexible platform capable of evolving as new programs, partnerships and resources were introduced.
This wasn’t simply about organising content. It was about making an important mission easier to understand.
Our Approach
Rather than designing pages, we designed clarity.
Every decision was guided by one question:
“How do we help every visitor immediately understand where they belong?”
To achieve this, we:
The result wasn’t simply a redesign. It was a digital platform that helped The Fair Co.’s mission become easier to understand, easier to navigate and easier to support.
Every decision was guided by one question:
“How do we help every visitor immediately understand where they belong?”
To achieve this, we:
- Reimagined the website architecture around the needs of each audience rather than the organisation’s internal structure.
- Simplified complex information into clear, intuitive pathways.
- Created engaging landing pages that explained programs, partnerships and services without overwhelming visitors.
- Designed flexible content areas to showcase success stories, industry insights and community impact.
- Built a scalable content management system capable of supporting future growth, new initiatives and evolving services.
- Delivered a responsive, accessible website that reflected the professionalism and purpose of the organisation.
The result wasn’t simply a redesign. It was a digital platform that helped The Fair Co.’s mission become easier to understand, easier to navigate and easier to support.
The Outcome
The new website became far more than an information hub. It became a platform that brought together purpose, people and opportunity.
The project delivered:
Most importantly, the website transformed a complex organisation into an experience that felt clear, approachable and purposeful. Visitors no longer had to work out where they fit. The website guided them there.
The project delivered:
- A modern digital presence that reflected the organisation’s leadership in inclusive employment and social procurement.
- Clear customer journeys tailored to employers, partners, government and job seekers.
- Simplified navigation that made information easier to find and understand.
- A flexible platform designed to evolve as programs, partnerships and resources continued to grow.
- A stronger foundation for communicating impact through stories, resources and community outcomes.
Most importantly, the website transformed a complex organisation into an experience that felt clear, approachable and purposeful. Visitors no longer had to work out where they fit. The website guided them there.
“
Our experience with the team at Launch Digital was overwhelmingly positive.
Our experience with the team at Launch Digital was overwhelmingly positive, right from our initial meeting and scoping with Tina, through to testing and tweaking the final product with the developers. The advice along the way was expert, the work was thorough, and the team never made us feel as though any of our requests or timelines were too difficult. Launch Digital are a bit of a digital dream team, I’d highly recommend them.
Leigh Jones
Head of Digital, Innovation & Marketing
The Fair Co.
Head of Digital, Innovation & Marketing
The Fair Co.
The Bigger Lesson
Purpose is powerful. But purpose alone isn’t enough.
If people can’t quickly understand who you help, how you help and where they fit, even the most meaningful organisations risk losing engagement before the conversation begins.
A strategically designed website creates clarity. It turns complexity into confidence. It helps every visitor recognise their place in your story and gives them a clear path to become part of it.
That’s what we created for The Fair Co. Not just a website that explains what they do. A platform that makes their mission easier to experience.
If people can’t quickly understand who you help, how you help and where they fit, even the most meaningful organisations risk losing engagement before the conversation begins.
A strategically designed website creates clarity. It turns complexity into confidence. It helps every visitor recognise their place in your story and gives them a clear path to become part of it.
That’s what we created for The Fair Co. Not just a website that explains what they do. A platform that makes their mission easier to experience.
Ready to make your mission easier to experience?
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