An experienced criminal defence lawyer, specialising in all aspects of criminal law cases.
SLKQ Lawyers, a new law firm, sought an agency that could develop a high-performing website and drive targeted traffic to help build a client list quickly.
With a brand-new domain name and no existing traffic, the challenge was to establish an online presence in a highly competitive industry.
The objective of the project was to build a high-performing website for SLKQ Lawyers and implement an effective SEO strategy to generate targeted traffic.
The focus was on leveraging Sandra's expertise in criminal law, particularly as a female criminal lawyer, while also showcasing other services offered in the field. The goal was to rapidly grow the business's client base despite starting from scratch and launching during the COVID-19 lockdown.
To address SLKQ Lawyers' challenges, a comprehensive strategy was implemented, encompassing the following key elements:
- Website Development: Working closely with Sandra, we developed a high-performing website that showcased her expertise in criminal law. The website was designed to be user-friendly, informative, and visually appealing, capturing the attention of potential clients.
- SEO Strategy: Extensive research was conducted to identify target keywords and optimise the website's content accordingly. The SEO strategy focused on leveraging Sandra's specialization in criminal law, particularly as a female criminal lawyer, to meet the demand in the market. Other services offered in criminal law were also highlighted to attract a wider range of potential clients.
“Within a month I am already getting enquiries from my brand new website despite the competition being fierce”
Launch Digital has been exceptional to deal with in giving advice about the best approach in setting up my website.
Within a month I am already getting enquiries from my brand new website despite the competition being fierce.
I cannot recommend Tina and Launch Digital highly enough.
The implementation of the website and SEO strategy for SLKQ Lawyers led to significant results and rapid business growth:
- Business Expansion: Despite launching during the COVID-19 lockdown, SLKQ Lawyers experienced substantial growth within just 4 months. The demand for Sandra's expertise in criminal law led to the need to bring on another lawyer to handle the increased workload.
- Increased Website Enquiries: Month-on-month, the website saw a 50% increase in enquiries, showcasing the effectiveness of the website in capturing the interest of potential clients. The user-friendly design and informative content facilitated seamless communication between SLKQ Lawyers and website visitors.
- Surge in Organic Traffic: Since the launch of the new website, SLKQ Lawyers witnessed a remarkable 185% increase in new organic visitors. The SEO strategy effectively positioned Sandra as a specialist in criminal law, attracting a targeted audience seeking legal services in the field.
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