ITP Accounting Professionals

Tax professionals trusted by more than 300,000 Australian’s each year. ITP’s tax agents ensure you get the best income tax refund you’re entitled to.


The Challenge

ITP, a leading tax professional company with a vast network of 200+ offices across Australia, faced the challenge of enhancing their online presence and improving user experience.

The primary objectives were to develop a central search function for users to easily find office locations, increase the number of completed online tax return submissions, boost business tax and franchisee enquiries, and attract potential candidates through career opportunities. Additionally, the website needed to incorporate new branding elements to align with ITP's evolving identity.




The Objective

The goal of the project was to revamp ITP's website to maximise conversions and drive business growth.

The website aimed to streamline the process of finding office locations, increase online tax return submissions, generate business tax and franchisee enquiries, and attract talented individuals through career opportunities. The integration of new branding elements and a strategic focus on search engine optimization (SEO) were also crucial to the project's success.


The Solution

To address the challenges faced by ITP, a comprehensive website redesign strategy was implemented, encompassing the following key elements:

  1. Centralised Search Function: A robust search functionality was developed, enabling users to easily search for office locations using either postcode or suburb. This feature enhanced user experience and streamlined the process of finding the nearest ITP office.
  2. Conversion Optimisation: The website was redesigned with a user-centric approach, focusing on intuitive navigation, clear calls to action, and simplified online tax return submission processes. The objective was to encourage visitors to complete tax returns online, increasing the conversion rate.
  3. Enhanced Business Engagement: The website incorporated dedicated sections to cater to business tax enquiries and franchisee enquiries. These sections provided comprehensive information, contact forms, and clear pathways for potential clients to initiate business partnerships with ITP.
  4. Career Opportunities: A dedicated careers section was created to attract talented individuals interested in joining ITP. The section showcased available positions, provided detailed job descriptions, and facilitated seamless application processes.
  5. New Brand Integration: The website redesign seamlessly integrated the new branding elements, aligning the website's visual aesthetics, color scheme, and typography with ITP's updated identity.
  6. SEO-focused Development: The website was built with search engine optimization in mind, ensuring that it adhered to best practices for search engine visibility and ranking. An ongoing SEO campaign was also implemented to drive organic traffic to the website.

“From start to finish, our experience with Launch Digital was nothing short of exceptional.”

We contacted Launch Digital based on a strong recommendation from a partner, as well as their reputation for building innovative, functional and impressive websites.

We needed help with redesigning and developing our website, with a clear focus on user experience and increasing online form submissions.

From start to finish, our experience with Launch Digital was nothing short of exceptional.

The team was actively engaged and developed a world-class website in a timely manner. 

The continued customer support in servicing the website has been outstanding.

Mark Dowe
Marketing Manager
ITP Accounting Professionals

The Results

The transformation of ITP's website yielded remarkable results, positively impacting their online presence and business growth:

  1. Increased Online Tax Return Submissions: Following the launch of the new website, ITP experienced a staggering 400% increase in completed online tax return submissions. The improved user experience, streamlined processes, and clear calls to action significantly influenced this outcome.
  2. Business Growth and Enquiries: The website's dedicated sections for business tax and franchisee enquiries successfully generated increased interest from potential clients, resulting in a boost in business growth opportunities for ITP.
  3. Career Attraction: The dedicated careers section effectively attracted talented individuals, expanding the pool of potential candidates for ITP. The streamlined application process and comprehensive job descriptions helped in attracting qualified professionals.
  4. Exceeding Results: Year after year, ITP's website continued to surpass its own results. The ongoing SEO campaign, combined with the website's conversion-focused design, contributed to continuous improvements in traffic, conversions, and business outcomes.


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