CASE STUDY

GH Parts

GH Parts offer quality grape harvester parts at affordable prices.

The Challenge

GH Parts approached us after experiencing a lack of orders from new customers on their six-month-old website.

Despite investing a significant amount with another web developer, the website failed to attract new customers due to the absence of a web and SEO strategy.

Existing sales were predominantly from familiar customers, and GH Parts sought a solution to reach a broader customer base and achieve business growth beyond word-of-mouth referrals.

Services

UX/UI
WEBSITE DEVELOPMENT

The Objective

The objective of the project was to revamp GH Parts' website and å an effective SEO strategy to attract new customers and increase sales.

The goals were to improve the website's design, clarity, and loading speed while developing a comprehensive SEO strategy to enhance online visibility, ranking, and ultimately, generate more sales.

The Solution

To address GH Parts' challenges, we implemented a comprehensive strategy that focused on redesigning the website and developing a robust SEO plan, encompassing the following key elements:

Website Redesign: Recognising the website's dated appearance, cluttered layout, and lack of clear product information, we embarked on a website redesign to enhance its visual appeal, usability, and clarity. The new design would effectively communicate GH Parts' offerings and target audience, creating a more engaging user experience.
SEO Strategy: Simultaneously, we developed a strategic SEO plan that would optimise the website's content, structure, and performance for improved search engine visibility. This involved keyword research, on-page optimisation, technical enhancements, and the implementation of best SEO practices to boost rankings and organic traffic.

LAUNCH WEBSITE

“The new website has resulted in a 20% increase in website sales, and we’ve had enquiries and sales from new customers which is great to see.”

Chris Lowe
Director
GH Parts

The Results

The implementation of the website redesign and SEO strategy for GH Parts resulted in significant improvements and tangible business growth:

Enhanced Online Visibility: GH Parts transformed from being virtually invisible on Google for relevant search terms to dominating the grape harvester parts space within just four months. The strategic SEO efforts propelled the website's ranking, ensuring better visibility to potential customers searching for related products.
Increased Organic Traffic and Sales: Within the four-month period, GH Parts witnessed a notable 48% increase in organic visitors, directly contributing to a 20% growth in website sales. The improved search engine visibility and targeted SEO strategy attracted a higher volume of qualified leads and converted them into paying customers.
Amplified Website Enquiries: The new website design and improved search engine visibility led to a remarkable sevenfold increase in website enquiries since the launch. The website's enhanced clarity and user-friendly experience played a vital role in driving customer engagement and inquiries.