An independent, not for profit, navigating inclusive workplaces and creating positive social procurement outcomes for business.
Jobsbank, a not-for-profit undergoing a rebranding process, faced the challenge of an outdated website that no longer represented their brand's vision, voice, and personality.
The website lacked the necessary functionality to support their growth and failed to reflect their new identity.
The goal of the project was to revamp Jobsbank's website to align with their rebranding efforts.
The website needed to be modernised, incorporate essential functionality to accommodate their expanding needs, and reflect their new brand identity accurately.
To address the challenges faced by Jobsbank, a comprehensive website revamp strategy was implemented, focusing on the following key elements:
- Brand Alignment: The website underwent a complete redesign to align with Jobsbank's rebranding efforts. The new design incorporated the updated brand identity, ensuring that the website accurately reflected the brand's vision, voice, and personality.
- Modernisation and Functionality: The outdated website was transformed into a modern and functional platform. New features and functionality were integrated to meet the evolving needs of Jobsbank and their users. This included improved navigation, enhanced search capabilities, and a user-friendly interface.
- Responsive Design: The revamped website was optimised for responsiveness across various devices and screen sizes. This ensured that visitors had a seamless experience, regardless of whether they accessed the website on desktop, mobile, or tablet devices.
- Content Enhancement: The website's content was reviewed and enhanced to align with the rebranding efforts. Engaging and informative content was created to communicate Jobsbank's value proposition, services, and unique offerings clearly.
“The advice along the way was expert, the work was thorough, and the team never made us feel as though any of our requests or timelines were too difficult.”
Our experience with the team at Launch Digital was overwhelmingly positive, right from our initial meeting and scoping with Tina, through to testing and tweaking the final product with the developers.
The advice along the way was expert, the work was thorough, and the team never made us feel as though any of our requests or timelines were too difficult.
Launch Digital is a bit of a digital dream team, I’d highly recommend them.
Manager, Digital & Innovation
The transformation of Jobsbank's website yielded significant results, supporting their rebranding efforts and enhancing their online presence:
- Brand Consistency: The revamped website successfully aligned with Jobsbank's rebranding efforts, ensuring a consistent representation of their vision, voice, and personality. The updated design and content accurately conveyed the brand's identity to visitors.
- Improved User Experience: The modernised and functional website provided a vastly improved user experience. The enhanced navigation, improved search capabilities, and user-friendly interface contributed to increased engagement and satisfaction among website visitors.
- Enhanced Business Growth: The revamped website equipped Jobsbank with the necessary functionality to support their growth. The improved user experience and the ability to showcase their services effectively helped attract new clients and expand their business.
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